So your business offers free WiFi to customers, great! So besides improving the customer experience how else can this free WiFi be leveraged to benefit your business and ensure you some ROI? The simple answer: Facebook integrated WiFi.
Facebook WiFi allows your customers to check-in to your establishment's Facebook page in return for access to free WiFi, creating a win-win for all. For SMEs Facebook 'check-ins' are more beneficial than 'likes' in many ways. Check-ins have a large engagement and contain important information about your business (ie. location and business rating). A check-ins displays on news feeds and is normally seen by the approximately 300 friends of that user. The true power comes from the fact that they act as a trusted referral. According to Nielsen, 92% of consumers trust recommendations from friends over all other forms of media. Our experience shows that using Facebook integrated WiFi your business and brand can organically reach an additional 10,000 people per month; and the best part of all of this is that it is all passive! Once your Facebook integrated WiFi is set up, it requires no marketing management.
While there are now several Facebook compatible wireless access points out there and some tech savvy business owners attempt to implement this solution on their own, it is important to note that due to its technical design the solution will not function over HTTPS; meaning it will only work sporadically! As always it is important to get in touch with experts, here at Ki Wireless we have developed our own Facebook integrated solution that work 100% of the time.
In today's ever evolving tech space and social media centered world, if your business isn't leveraging WiFi for marketing then you are missing a huge and powerful opportunity.